Melanie Kelman

Marketing Manager



Melanie Kelman is the Marketing Manager at Balentine. In this role, she increases company awareness, develops new business, and deepens relationships through strategy and execution of marketing initiatives. With over 15 years of marketing experience, Melanie has developed integrated marketing programs to launch new brands and boost sales as well as implemented strategies to drive business growth. Before joining Balentine, Melanie was a Client Marketing Manager with Truist. She holds a BS in Business Administration, Marketing from Indiana University’s Kelley School of Business with a minor in Spanish.

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Indiana University, Bachelor of Science, Business Administration


Truist, Client Marketing Manager

SunTrust, Event Marketing Manager

Kellen Meetings, Meetings & Exposition Manager

RedPrairie, Marketing Events Manager

Professional affiliations & awards
Community involvement

Camp Twin Lakes

Grady Hospital

Angels Among Us

Alzheimer's Association


Question 1: Why did you choose to come to work at Balentine?

I wanted to move from a large corporation to a small company. I connected with the team and was excited to learn more and add value to the already growing firm.

Question 2: How does your role fit into the big picture of serving clients?

The marketing team supports the company in promoting our highly qualified experts in financial planning. We also provide experiences that build relationships and show our clients the value we provide. 

Question 3: What was your biggest missed opportunity?

When I was first starting out in my career, I was offered a job at Spanx doing promotions at department stores. The company was just getting off the ground and I wasn’t willing to take the risk.


Question 4: What do you like to do in your downtime away from work?

I enjoy spending time with my boyfriend and my dog, being outside, riding my bike and seeing live music.

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